Our work with clients is a highly collaborative partnership. Our team gets immersed in client’s business to design customized research program that helps identify best ways to create meaningful engagement with their target audience.
Our typical process consists of four phases:
- AUDIT – Gain thorough understanding of client’s business through review of previous work and key stakeholder interviews. Set project objectives and KPIs.
- DISCOVERY – Design custom research study to help inform strategy. Research may include a combination of various quantitative and qualitative methodologies depending on study objectives and target audience.
- IMPLEMENTATION – Design and implement client engagement program that may include experiential events, customized digital funnels, strategic partnerships and collaborations, etc.
- EFFECTIVENESS MEASUREMENT – measure effectiveness of the program by comparing pre- and post- engagement metrics and recommend further adjustments for future initiatives.